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More About Creating Momentum
Phase 1: Discover
PURPOSE:
To gain an in-depth understanding of the current practices and the key challenges and barriers.
Hold a few fact-finding meetings with the client to build a solid business understanding in terms of:
- Primary target audience
- Internal communication channels
- Best practices for employees’ engagement
- Brand strategy and positioning
- Tracking measures
- Internal surveys
- Rules of engagement with the marketing team, etc.
Phase 2: Define
PURPOSE:
To develop a solid internal communication program for kicking off the desired transformation journey and ensure engagement among the various target segments.
INTERNAL COMMUNICATION PLAN:
Once the business objectives have been agreed, an integrated communication plan will be developed.
The communication plan will identify and cover:
- The Communication Strategic Direction
- Primary and Secondary Target Segments
- Content Strategy and Message Mapping
- Communication Channel Mix
- Implementation and Rollout Plan
- RACI Chart
Phase 3: Design
PURPOSE:
To start the project execution and all the communication channel work preparations pre-launch.
PROCESS:
Once the communication plan has been agreed, the next steps will cover.
- The development of the transformation program name, positioning statement, and visual identity – based on the corporate brand guidelines
- The communication creative concept development
- The content development
- The development of the transformation program visual identity guidelines
Phase 4 & 5: Delivery & Assessment
PURPOSE:
To support and oversee the implementation of the communication plan by the client marketing team or the appointed agencies/ suppliers.
PROCESS:
- Ensure a streamlined implementation on the communication rollout
- Conducting pulse check surveys to assess clarity of communication and employees’ feedback
- On-going tracking and assessment of the employees’ engagement
- Adjusting and fine-tuning the communication plan when needed