Hala has over 30 years of extensive experience in all aspects of marketing: strategic brand management, marketing communication strategy, international marketing, crisis communication management, internal and external communications, public relations and media relations, digital marketing and content strategy, events management, market research and insights, media planning and production management.

As a Marketing Consultant, Hala has a proven track record in various aspects of management: strategic planning, budget management, team building, business partnerships, and customer relationships across geographical boundaries.

Providing consultancy services around the region with huge transformation initiatives and impact in Egypt, Libya, Qatar, Kuwait, Oman and the UAE. Such major projects as the rebranding of Doha City, the 40-year celebration of Libya’s independence, The launch of Vodafone in Egypt and the inauguration of downtown Dubai including Burj Khalifa.

With experience in different sectors across the MENA region such as Telecommunication, Real Estate Development, Banking, Hospitality and Leisure, Major Government Projects, Hala has worked with a variety of major clients including Vodafone, Emaar Properties, Doha Asian Olympic Games, Emirates Islamic Bank, Tourism Development and Investment Company (TDIC), Abu Dhabi School of Government (ADSG), Qatar Public Works Authority (ASHGHAL), Al Sharq Real Estate Development (W Residences Dubai) and many more.