A Senior Marketing Professional with over 23 years of experience, Ahmed has held executive level positions throughout his tenure that support the achievement of business and financial objectives including corporate roles such as qualitative, quantitative and B2B fieldwork manager CR at Nielsen, and direct marketing manager at Orange.

 Ahmed has over 15 years of experience as qualified moderator with “Nielsen” and other reputable research agencies, and has conducted 1100+ sessions (focus groups, in-depth interviews workshops, training) in different countries such as Egypt, Algeria, Lebanon, Oman, UAE, KSA, and Qatar. He has also developed, trained and led marketing teams to manage all aspects of product life cycle.

 He held assignments with various local and multinational organizations working in different fields such as FMCGs, Pharmaceuticals, telecom, banking and finance, real estate, tourism and hospitality, automotive and education.

 He worked with key accounts both locally and regionally such as: Orange, Vodafone, Nestle, Pepsi, Mars, Unilever, Toyota, Lafarge, EFG Hermes, Kia, Cadbury, Injaz Egypt and Misk foundation.

As a facilitator and NLP coach he has led many organizational development initiatives with a variety of clients across the region. He specializes in the area of performance improvements for both individuals and teams.