Amer has extensive and varied experience in business: Team Management, team leadership, project planning , business planning and his core area of expertise is all aspects of marketing and brand development.

Amer spent years in executive positions. He was Corporate Communication GM of STC Specialized, and the Head of Marketing Communications and PR – Contact Center Company STC . He was a Business  Planning and Support Director  and Corporate Identity Strategy Manager at STC. He is a Board member of Al Sharq Investment Group.

Throughout his long career he has developed and implemented integrated strategic communication plans, including budgeting, managing all aspects of corporate website, social media tools, media relations, branding, events and PR. Moreover, he spearheaded the culture change and brand development project for STC Specialized with great success.

As a strategist he gets involved with our clients to set the direction of the internal brand as a true reflection of the external brand promise. He is an expert on driving all marketing communication tools and company’s crisis management processes to drive change initiatives during a time of transformation.