With over a decade of experience in marketing consulting, Salma helps organizations grow their brand awareness, reach their target audience and consult clients on best approach to meet their objectives. She has worked with clients from various sectors, such as FMCG, Telecom, IT, etc. She specializes in qualitative market research, moderating focus groups and analyzing results

Salma has successfully completed projects that involved placement of various candidates in different regions at senior positions. She has also consulted through multiple succession planning in the region as well.

Salma graduates with Integrated Marketing Communication and minor in Psychology from American University in Cairo. She is also a certified Hogan Accessor and completed her certification with ORSC Fundamental Course in “ Organizations and Relationship System Coaching”.

Salma is driven by her passion for creating value for her clients through innovative and effective business solutions. She is a skilled communicator, a creative problem-solver and a result-focused leader. She is always keen to learn new trends and technologies in the field.