Create
Momentum
Transformation requires the creation of a
movement throughout the organization towards a
common purpose.
Overview
Impactful communication builds momentum. Multiple and well-coordinated voices and channels are activated to ensure maximum impact, synchronized with the events, sessions, and skills development initiatives to create an immersive journey.
Creating momentum throughout the organization:
- A continuous communication buzz to generate momentum towards the goal
- Start with the “Why” story to build conviction
- Build the transformation story that will be at the heart of the messaging
- Develop impactful internal communication strategies for building the new clarity
- Deliver a solid internal communication program for kicking off the desired transformation journey and ensure engagement among the various target segments
Our Communication Consultancy Approach
1. DISCOVER
It’s a fact-finding phase to get a clear
understanding of the current situation and
benchmarking against best practices.
3. DESIGN
This is where we proceed with the creative
concept development for different
communication channels taking into
consideration the corporate brand positioning
and program visual identity.
5. DEVELOP ASSESSMENT
Tracking progress, optimizing the plan, and
adopting a continuous improvement approach.
2. DEFINE
Developing the internal communication
strategy and plan based on clearly defined
objectives, timelines, and metrics.
4. DELIVER
Provide guidance for rolling out the internal
communication initiatives across various
communication channels.
How We Can Help
We work with the organization’s marketing department to deliver:
- A journey of full engagement across all levels of the organization, aligned with all other initiatives and activities
- A detailed communication roadmap using a mix of channels and avenues to create an immersive experience
- Brand Name
- Transformation Story
- Brand Creative Concept
- Visual Identity
- Project Brand Guidelines Manual
- Communication Strategy & Plan
- Content Strategy & Messaging Map
- Internal Communication Campaigns
- Graphic Designs
- Collateral designs, Brochures, Roll
- Ups…
- Video Production & Photography
- Gift Items
- Digital Strategy
- Content Development
- Intranet Content & Design
- Internal Platforms
Management : Yammer…
- E-Newsletter, emailers
- Mobile Apps
- BOD & CEO Communication: Speeches/ Presentations
- Spokespersons Media Training
- Webinars & Virtual Events Support
- Onboarding and Welcome Kits
- Workshops /Events Support: Roadshows, Town Halls…
Our Experience
Aligning 90,000 government employees to one code of ethics and a common discipline, irrespective of their position, role, and function, required a powerful communication platform.
Building a brand for the code and making it appealing and impactful by connecting it to the values system of the country’s founder was the direction we took. The messaging, combined with the live events and roadshows, created an immersive experience for the target audience.
Reaching 5,000 people in 12 geographical locations across the globe to create a rallying movement towards a cultural shift required a diversified approach.
Inspiring, enlightening, and engaging the population was the aim. We executed an integrated communication strategy with the organization’s marketing team. This carefully crafted plan included designing and producing videos, digital interactions, engaging events live and virtual, and lots of other elements.
An organization was transforming its brand positioning aiming for growth through a more delightful client experience. They needed to shift the mindsets of their people to a performance-based culture.
The designed campaigns were linked to the inspiring achievements of the country and its impactful leaders.
Using a variety of platforms, we produced emotional and patriotic messaging linked to a higher purpose. The aim was to communicate why, what, and how to live the desired culture and the benefits it brings to each one.
