Client

An Iconic Organization in Dubai

Project Description

The journey included several phases, from defining to sustaining the organization’s “Way.” It aligned the entire iconic organization to a new ethos by defining “The Way” with the leadership team, which established a set of guiding principles and associated behaviors. These principles were used to train “The Way” Champions (in-house facilitators) with facilitation skills, knowledge, and tools through hands-on practical experience. The champions then delivered three fully customized participant journeys that all employees of the organization would live by, depending on their level.

Geographical
Coverage

Dubai (Across all Sectors)

Employees
Impacted

1500 Leadership to Junior CSRs

Situation

• Ensure every employee understands the organization’s mission and feels pride in being part of this iconic organization.
• Establish a shared brand understanding, ethos, and service philosophy that guides daily practices.
• Develop inhouse champions to effectively represent the organization’s brand values and identity, continuously transferring intellectual property, skills, and tools to replicate this experience across the entire organization.

Talent Pool
Involved

The Employees experienced two types of program:

• Leading the Way
• Managing the Way

Impact

• Feedback of 93% on the experience as rated by 200 participants
• A defined “Way” with pillars, definition statements, and behaviors
• A highly motivated and certified inhouse facilitation team