Client

A Forward-looking Bank in KSA

Project Description

One of the smaller sized banks in KSA, embarked on an initiative to transform its culture to help achieve its strategic objectives to grow and survive in the face of immense competitive pressures.

The solution was built on the ABAMI Organization Transformation Framework which includes eight key components. These components covered a wide range of areas such as leadership alignment, management buy in, marketing and communication, exciting and engaging living the culture sessions across the kingdom, manager upskilling, digital content for multi-platforms, champions development, and sustaining the culture.

The culture transformation journey involved listening to the voice of the people which empowered the leadership team will the insights from the ground up. Through multiple facilitated sessions, the leadership team created a culture blueprint that captured the behaviors, skills and initiatives required to embed the aspirational culture within the DNA of the organization.

As a result of this intense journey, the bank is enroute to create a high-performing culture that fosters innovation, collaboration, and results.

Geographical
Coverage

Jeddah, Riyadh, Dammam

Employees
Impacted

2,800 Employees

Situation

• The organization was facing competitive challenges in the market as one of the smaller banks
• They embarked on a journey to define a new direction for the bank with one of the largest strategy consultants
• The defined strategy needed a complete change in the culture of the bank to a performance-based culture
• Agility was of the essence and through a thorough study they defined the skills they needed to build it across the organization
• They needed to transform the culture of 2800 people in the shortest time, and build the required skills to deliver on the strategy, it was a survival issue

Talent Pool
Involved

The Employee’s transformation experiences were as below:

• Exciting & Inspire sessions to be a part of the transformation
• Leadership Alignment Sessions
• Management Development Sessions
• Management Readiness
• Rollout of tangible initiatives to facilitate transformation

Impact

Positive score of culture KPI

92% engagement in kick off session, 90% engagement in manager upskilling workshops

The business results showed as the bank’s rate of growth was outperforming the larger banks in KSA