Client

The Government of One of the Emirates in the UAE

Project Description

We engaged with the highest level of the Emirate’s government and created a fully experiential program to effectively enable participants at different levels to understand and live the core principles of the Government Employment Charter. The program was designed to be delivered both live and virtually by Emirati facilitators. We also managed the rollout and developed the facilitation team. The aim is to instill a sense of pride and foster a great working culture based on these principles across all levels and entities within the Emirate’s government.

Geographical
Coverage

50 + Government Entities

Employees
Impacted

90,000 Government Employees

Situation

• The Government wanted to align the employees of its 50+ entities around a unified code of ethics.
• They produced an 80-page document that required widespread awareness. The challenge lay in effectively communicating it.
• They needed a different approach to inform and engage the masses in a motivational manner that would lead to performance improvement across the government.

Talent Pool
Involved

Involvement at the highest level of government to design and develop the Charter, to ensure it is cascaded across the whole Emirate.

Impact

Over 97% feedback rate by over 11,000 participants