Client

A Large Financial Institution in the UAE Part of a Large Regional Conglomerate

Project Description

We developed a comprehensive, organization-wide Cultural Transformation Journey to define the new transformational values of two banks following their merger. This journey involved aligning the leadership of the new entity with sustainable behaviors and values, equipping managers to lead by these newly defined values, and effectively cascading the values across 1,500 employees. This ensured that employees could connect with the values and embody the desired behaviors daily.

Geographical
Coverage

Across the UAE

Employees
Impacted

1500 From CEO to CSRs

Situation

• The merger of two banks with distinct cultures created a significant gap in working styles, which became evident a few months into the merger.
• They had the lowest engagement scores within the various organizations in the group.
• The need was to create a unified understanding and alignment to move the bank forward as one cohesive and integrated unit.

Talent Pool
Involved

Best People Development Initiative in the UAE for 2014

Departments Involved:

• Culture and Emiratization
• Innovation
• Marketing
• HR – The project driver

Impact

Highest Engagement Scores within the group. Positive morale with a high retention of the values. Client engaged ABAMI a few years later to reassess their values for the journey ahead.